Direct Mail is Alive and Working
By Cheryl Sweetman, Burke Group of Companies
Burke is a Canada Post Smartmail Marketing™ Expert partner. This means we take care of all the details to get your product into the right hands quickly and efficiently. We help you navigate the complex world of personalized mail, neighbourhood mail, precision targeting, variable data, and more. By targeting your mail, you will send out fewer pieces to the right customer, and by working with us, you gain access to our expertise and experience that will turn your mail campaign into a success.
PERSONALIZED MAIL: This is the best way to speak directly to the people you want to reach. This form of mail is sent directly to the type of customer who would be interested in your product or services. Whether you have a customer data list or you require our team to create one for you, we can spread your brand and increase your customer return.
It lets you engage one-to-one with your customers and prospects, delivering messaging with the most personal level of relevance. ∞ It’s ideal for addressed mailings that attract new customers, launch new products, create loyalty with your customers, fundraise, and open doors for your sales force. ∞ If you already have household or business information, use Personalized Mail to deliver your message to the people who matter most to your business.
NEIGHBOURHOOD MAIL: Target potential customers in specific areas such as neighborhoods, zones, or FSAs and find the right customers for your business, large or small. ∞ Zero in on specific neighbourhoods with your marketing message. ∞ Target the best areas for your business, using geodemographic profiles like age, income, marital status, and much more. ∞ Reach homes and apartments in a specific neighbourhood – or the entire country. ∞ Items are delivered with regular addressed mail, so your catalogues and flyers are more likely to be viewed and read.