What to Consider When Developing a Communications Strategy

Some things to keep in mind:

• What is the mission of your organization?
• Audit your current communications strategy and identify what works and what needs improvement.
• What is the name of the project?
• What are your overall communication goals? What do you aim to achieve?
• What are the project objectives (how you will reach your goals)?
• What is the timeline for completion?
• Who is the person responsible for the project?
• Do you have or do you need to create a critical path? What support will you engage?
• Do you need a working committee? Who will be the best fit?
• Do you have management approval? Do you have board and staff buy-in?
• Do you have a realistic budget? Need to include this in the proposal and get management approval.
• Will you provide a status report during the project? What are the deliverables?
• How are you going to communicate, i.e. social media, traditional media? What channels will you use?
• Who are you going to communicate with – internal or external publics or both?
• How often do you plan to communicate – What is the frequency?
• How do you plan to evaluate your project?
• How will you share the outcomes of the project with stakeholders?

Need help developing your communications strategy, give us a call at 780.819.0095.